Designing a great business card
- Image by jorge zapico via Flickr
Unfortunately, they still are a staple of everyday life. Business cards. We still need them as a reminder to who we are and where we have been. Go to any conference or trade show and you will find this out very quickly. Do you have a card? People want to connect and network, but we have not figured out how to do that without the business card. Here are some tips on designing a good card.
1. Make it memorable. Nothing is so 2000 as a plain card with your name, address, phone number and email address. Sure you can get those for $19.95 for a 1,000. But if you want someone to keep it … make it something they will remember.
2. Choose a type font that is not boring … but not like “bleeding cowboys”. Trendy fonts from dafont may be cool today … but can be worn out in 6 months. Like the aforementioned “bleeding cowboys” font. I loved it when it came out … but then I saw it on billboards, bus graphics, websites, tshirts (yes some of mine too) … arrrrggghhh enough.
3. Just the facts, mam. There is no need to put your mission statement, objectives in life, pictures of your dog, or 15 phone contact numbers. Make it simple. It shouldn’t take me 5 minutes to determine which phone number I need to contact you with. I am looking at a card right now that has 4 phone numbers on it, a website, address, email address, a mission statement, and 7 city names. By the time you put all that on a card … the font size will be something like 5. I should not have a magnifying loop to find your email address.
4. If you have a website … make sure it is a domain driven site. I know this chases a different rabbit … but nothing says cheese like a website url like … “lifeinthefastlaneandotherfunstufftodo.wordpress.com”
5. Spend a little more and get the color. We live in a graphic rich world. I need something better to look at than Black and White TV. Nothing has cheap like black ink on white perforated card that you printed on your laser jet. You only have one opportunity to make a first impression. Do it right the first time.
6. Use a graphic artist to help get your brand across. I know you can do layers on Photoshop … it’s more than that … it’s your name, your brand, your church … heck, your witness. Let a pro help.
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