2009 A Glimpse Into the Live of Americas Youth
Every youth ministry professional should take a gander at this report from Harris Interactive on research they have gathered on 8-12, 13-17, 18-24 year olds in 2009. It is in pdf form.
It’s 2009; do you know what kids today are saying, thinking and doing? Well for starters, according to Harris Interactive’s 2009 YouthPulseSM report, they are shopping, maintaining relationships, absorbing technology, worrying about the future, aspiring to greatness and going online and going online and going online. And this just barely scratches the surface of what their lives are all about.
A safe bet on something youth today are doing is making, and even more so, spending money. Today’s 8-24 year olds have a projected $342 billion in annual income and will spend a projected $220 billion. Their power and influence in the economic market is staggering. So what role do young people believe brands play in their shopping habits?
Even with all of the incredible technological and media influence in the lives of youth today, family and friends are still a fundamental piece of their lives. Nearly all (95%) tweens, 86% of teens, and three- quarters (74%) of young adults have spent time with their family in the past month. And across all age groups, youth say they would first turn to their mom and then their dad if they were in trouble.
Source: Harris Interactive http://www.b2i.cc/Document/1963/102873.pdf
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